Safaricom ‘seduces’ more customers

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By Wilberforce Masava

Mobile service provider Safaricom recently unveiled advanced plans to woo 2 Million more customers by introducing new SIM cards with the 0110 and 0111 prefixes.

The sim cards will be obtained from any of the company’s retail shops and dealer outlets countrywide free of charge.

Customers will only be required to activate their lines with a top up of Ksh.50 worth of airtime.

Safaricom has also rolled out a new numbering system that provides its customers with the freedom to choose their own number rather than pre-assigned mobile phone numbers.

In a press release, Chief Customer Officer Slyvia Mulinge said the new 0110 and 0111 prefixes alongside their new numbering system are part of the “For You” commitment to be simple, transparent and honest.

“We continue to invest in additional enhancements and services to better meet the needs of our customers as they evolve and to also provide them with even more freedom and flexibility,” Mulinge said.

She said the new prefixes were allocated by the Communications Authority of Kenya (CAK) in 2019 after the exhaustion of the 07XX prefixes.

“With the unveiling of the new prefixes, Safaricom now has the capacity to add more customers to its network,” she confirmed.

By early this year, the mobile service provider had over 34.5 million customers subscribed to other Safaricom prefixes including 070X, 071X, 072X, 074X, 0757, 0758, 0759, 0768, 0769 and 079X.

The official said that Safaricom has been transforming lives through provision of voice, data, financial services and enterprise solutions for a range of customers, small businesses and government, using a variety of platforms.

Listed on the Nairobi Securities Exchange and with annual revenues in excess of KES 200 Billion, Safaricom invested KES 38 billion in infrastructure last year, providing over 93% of Kenya’s population with 4G and 3G coverage and providing 2G coverage to 96% of Kenyans.

Safaricom has harnessed its proprietary fibre infrastructure to build a dedicated enterprise business, which provides managed I.T. services to clients in the East African region.

Safaricom pioneered commercial mobile money transfer globally through M-PESA, the most successful service of its kind anywhere in the world.

Launched in March 2007, M-PESA now has over 23.6 million active customers and over 176,000 M-PESA Agent outlets countrywide.

Following a lockdown occasioned by the global Corona Virus scare, the company temporarily scrubbed transfer and withdrawal charges for amounts not less that Sh1, 000.

This was aimed at reducing the cash circulation, which is one way through which the virus spreads.

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